Constant works with complete transparency with its clients. Traffic analysis is therefore a key to understanding website and campaign performance. Constant works to understand and establish benchmarks and goals for analyzing sources of traffic, visitor behavior, bounce rates, exit pages, landing pages, conversions, and ecommerce performance. We work with Google Analytics (Google’s own analytics tools) and other leading analytic tools to provide data that is useful for the client, and helps the team take action to improve results.
With a solid foundation in site measurement through analytics, Constant takes action to improve overall website success. Key projects include landing page optimization, A/B and multivariate testing, usability enhancements, and overall conversion optimization.
