Constant’s Marcus Anzengruber and Björn Michels are going to speak at the Search Marketing Expo in Stockholm, October 12-13. Marcus is going to hold a keynote where he presents our company Constant and our services while Björn is holding a presentation about link building.

You find more info about SMX Stockholm here.

Improved Search Advertising Results for Mötesplatsen

Constant reduced customer acquisition costs for Mötesplatsen by 50% for Google AdWords through the development of a new account structure, enhanced keyword-targeting and bidding strategy, and improved “Quality Score”.

Challenge

Mötesplatsen is one of Sweden’s and Norway’s largest dating sites, and the company previously handled search advertising internally.  In order to improve their investment online, Mötesplatsen looked for an experienced partner in search engine marketing that was able to work more actively with the account.  Constant took over the search advertising in the spring of 2009 with challenge of improving ROAS (Return On Ad Spend) by 30%.  Constant’s mission to both lowering customer acquisition cost and increase overall customer acquisitions.

Solution

First, Constant defined the precise business objectives that Mötesplatsen wanted to achieve with search engine advertising using Google AdWords. Constant then developed a strategic campaign structure to achieve the set business targets. The new structure meant an expansion of keywords, optimization of keywords by conversion rate, the elimination of all non-profitable keywords, improving the “Quality Score”, and developing relevant ad groups and ads. Constant also actively optimized the campaign on a daily basis while adjusting bids to increased profitability in the campaign. This resulted in a rapid increase in the conversion rate and a lower cost per acquisition.

Results

Constant managed to lower Mötesplatsen’s customer acquisition costs by 50% while increasing customer acquisition. “We have a proven track record for taking over the house or agency-managed AdWords campaigns, and then quickly improve ROI. With our experience in search engine marketing and our proprietary tools, we can deliver results that exceed clients’ expectations. We look forward to cooperating with more customers like Mötesplatsen, to help them grow their businesses through additional successful online campaigns.” says Marcus Anzengruber, CEO and Founder of Constant AB.

Constant has good relations with Google and possess the certificate Adwords Qualified Company.

To be an Adwords Qualified Company means among other, that we for instance, during a longer period manage AdWords accounts over a certain budget and, that many co-workers within the company has passed the exam for Google Advertising Professionals.

Search engine optimization (SEO) is a set of methods and techniques to improve visibility and ranking in “natural” or “organic” search results.  Since this traffic from search engines is not based on a pay-per-click model, visitors from natural search results are becoming a more important part of search marketing.  The return-on-investment from SEO is seen as the most attractive since the highly-qualified traffic comes without any direct cost.

Constant’s experienced team of SEO professionals are among the most proven in the industry.  The team works with clients to make their sites more visible for key specific keywords or thousands of keywords.  The senior SEO managers at Constant are frequent speakers at search marketing conferences, and have been delivering top search results in the most competitive industries and markets for years.

Examples of common processes in search engine optimization to make sites more visible:

On-Page Optimization

• Technical Improvement: optimization of the site’s source code
• Internal Link Structure: a proposal for improvement of internal linking and review of the site’s hierarchy and structure
• Content: guidance on how to use content to be more visible in search engines

Off-Page Optimization

• Links: inbound link evaluation, identification, and development
• Competitive Analysis: strategies based on competitor keyword rankings and strategies implemented

Constant has successfully improved search results for some of Europe’s largest websites. Contact us to discuss a strategy to make your site more visible in search engine results.

Search engine marketing (SEM) is also known as pay-per-click advertising (PPC).  The most common PPC campaign is Google AdWords, which you can see at the top and to the right of the “natural” search results.  Search engine marketing is an effective way to quickly drive traffic to any website.

If you already have a Google AdWords account, Constant can take over the account with the goal of lowering your cost per conversion and improving overall sales.  This is a common way that Constant begins relationships with its clients, since it is at a very low risk and the cost to clients is only based on how much we can improve current AdWords return.

Constant is a leader in PPC advertising, and has recently acquired a paid search campaign and bid-management company Campanja.  By using Campanja’s software, Constant and can more efficiently manage their PPC workflow, analyze traffic, build campaigns, and improve return on investment for their clients.  Campanja can also be used directly by search marketing agencies or for companies with an internal search marketing teams.  For more information, please visit www.campanja.com.

Having one agency managing both the PPC campaigns and SEO strategy has its benefits.  The synergy between the two can be realized through an evaluation of the keyword searches and the revenue that are generated.  Constant works with many of its clients in this manner, and is able to provide insights into the overall search traffic that can lead to improved conversion rates and an optimal return on investment.

Examples of processes in search engine marketing

• Keyword Analysis: The elaboration of lists of appropriate keywords according to the number of searches and competition
• Account Optimization: Construction, service (adjustment of the bid) and management of account structures
• Landing Pages: Optimization of landing pages

Contact us for an evaluation of your current PPC performance, and to learn how Constant can improve your AdWords investment.

Constant works with complete transparency with its clients. Traffic analysis is therefore a key to understanding website and campaign performance. Constant works to understand and establish benchmarks and goals for analyzing sources of traffic, visitor behavior, bounce rates, exit pages, landing pages, conversions, and ecommerce performance. We work with Google Analytics (Google’s own analytics tools) and other leading analytic tools to provide data that is useful for the client, and helps the team take action to improve results.

With a solid foundation in site measurement through analytics, Constant takes action to improve overall website success. Key projects include landing page optimization, A/B and multivariate testing, usability enhancements, and overall conversion optimization.

Constant’s education and training for clients are customized for the needs of their clients. We have provided in-house training to educate individuals one-on-one or teams on the basics of SEO and PPC, as well as providing experienced search marketing teams the latest strategies in link-building, social media strategies, and on-page modification to improve SEO.

We can provide seminars or workshop in person anywhere in the world. We can also provide training on-line over the web. Please contact Constant to discuss ways that we can help share our knowledge so that you can make the best of all of the opportunities available on-line.