Search engine marketing (SEM) is also known as pay-per-click advertising (PPC). The most common PPC campaign is Google AdWords, which you can see at the top and to the right of the “natural” search results. Search engine marketing is an effective way to quickly drive traffic to any website.
If you already have a Google AdWords account, Constant can take over the account with the goal of lowering your cost per conversion and improving overall sales. This is a common way that Constant begins relationships with its clients, since it is at a very low risk and the cost to clients is only based on how much we can improve current AdWords return.
Constant is a leader in PPC advertising, and has recently acquired a paid search campaign and bid-management company .. By using .’s software, Constant and can more efficiently manage their PPC workflow, analyze traffic, build campaigns, and improve return on investment for their clients. . can also be used directly by search marketing agencies or for companies with an internal search marketing teams. For more information, please visit www…com.
Having one agency managing both the PPC campaigns and SEO strategy has its benefits. The synergy between the two can be realized through an evaluation of the keyword searches and the revenue that are generated. Constant works with many of its clients in this manner, and is able to provide insights into the overall search traffic that can lead to improved conversion rates and an optimal return on investment.
Examples of processes in search engine marketing
- Keyword Analysis: The elaboration of lists of appropriate keywords according to the number of searches and competition
- Account Optimization: Construction, service (adjustment of the bid) and management of account structures
- Landing Pages: Optimization of landing pages
Contact us for an evaluation of your current PPC performance, and to learn how Constant can improve your AdWords investment.
